Every design tells a story
"I help brands find their voice, grow their audience, and create experiences that stick. Whether it's a scrappy social launch or a full rebrand, every project tells a story. Here's a look at some of mine." -Michael Martinez
Project
Complete brand redesign - Eniac Design LLC
Services
Website design, SEO and social media management
The challenge
I was tasked with rebuilding their website from scratch, translating their distinctive "top secret" brand personality into a visual language that stands apart from the typical design studio. Every layout decision, type choice, and interaction was designed to feel like the brand intriguing, precise, and a little unexpected.
The solution
My strategy was the establish a visual aesthetic that reflected the firm's ideals and interests and how they wanted to be portrayed online to their clients. For the website I researched assets from the 90's show X-Files to create a look that really matched what the client had in mind. After creating a low-fi mockup in Figma, I then built the site in Wix Studio. All graphical assets were made by hand using Photoshop and Figma. I also designed postings for their social media sites that also reflected their design sense and target audience.
+40%
New Visitors a month
+300
Increase in traffic
+120%
Visitor interactions
The Results
Project
Social Media Launch - Art Object Gallery
Services
Profile management, asset creation
The challenge
The main challenge for this project was trying to build a social media presence without any new digital assets. The target audience was also hi-end art collectors and other local artists, which was challenging to target without being able to showcase available art. The site was under new management so the "grand reopening" date wasn't confirmed.
The solution
The solution for marketing this art gallery was to focus on the gallery space, and the opportunities it would provide. Posts targeted blue-chip art collectors and local artists that were interested in showcasing their work at future events. Messaging also focused on the location of the gallery and how it juxtaposed with the dense downtown city neighborhoods to push a "hidden gem" aesthetic.
+200%
Non-followers view
+80%
Followers at launch
+20%
Visitor interactions
The Results
Project
Social Media Management - Heart Dog Harbor
Services
Post management, creating short form videos and posts
The challenge
The challenge on this project was concentrating on rebuilding their social media page while still using the established visual style. There was also the challenge of prioritizing certain dogs due to their adoption conditions.
The solution
By focusing on the dogs in need of the most attention and using a mix of static posts and short form videos, we were able to bring much needed attention to this organizaztion. By collaborating with the organization CEO, we were able to obtain high quality images and video to use for asset creation. I was also able to use the client's voice as the main narrator for the short form videos.
+5.5K
Non-followers views
+41%
Viewers this month
+260
Visitor interactions
The Results
Get in Touch
If you’re interested in seeing more of my work, exploring a specific project, or collaborating on something new, feel free to reach out. For inquiries about freelance or other opportunities, you can get in touch here.
hello@bigmikesbigstudio.com